Nokia's Strategy in India


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Please note:

This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.

Case Details:

Price:
Case Code : BSTR174 For delivery in electronic format: Rs. 400;
For delivery through courier (within India): Rs. 400 + Rs. 25 for Shipping & Handling Charges

Themes

International Business | Globalization Business
Case Length : 19 Pages
Period : 1998-2005
Organization : Nokia
Pub Date : 2005
Teaching Note : Available
Countries : India
Industry : Consumer Electronics

Abstract:

The case presents an overview of Nokia's entry and expansion strategies in India. In the past one decade, Nokia has emerged as one of the most recognized brands in India, surpassing some of the Indian business conglomerates in terms of revenues. The case describes the marketing strategies of Nokia in India and examines how the Nokia brand has become synonymous to mobile phones in the country. While Nokia considers India as one of the most important markets for its future growth, the company has been facing stiff competition in the recent years from Korean players like Samsung and LG. The case highlights Nokia's strategies to compete with Korean companies and its product expansion plans in the near future

Issues:

» Entry and expansion strategies of Nokia in India

» Marketing mix of Nokia to tap the Indian market

» Challenges faced by Nokia in the Indian market

Contents:

  Page No.
Nokia - Made in India 1
The Indian Mobile Phones Industry 2
About Nokia 5
Nokia in India 6
The Problems 11
Bouncing Back 12
The Future Prospects 14
Exhibits 16

Keywords:

Nokia India ,Indian Mobile Phones Industry, CDMA, GSM, Marketing Strategy, Marketing Mix, Customization, Branding, Nokia Priority Dealer, Nokia Professional Centers, Rural Marketing, International Business

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